Project at a glance
- Problem
- Travellers needed an easier way to compare destinations using information relevant to their trip.
- My role
- Product Design, research synthesis and information visualization.
- Team
- Victor Kato is the credited designer; other contributors are not listed in this case.
- Period
- 2024.
- Outcome
- Destination cards and a prototype based on the ten topics most frequently selected in the user survey.
Summary:
Place Score explored how to turn a destination database into information travellers could use when choosing where to go. The aim was to identify the topics people valued and present them in a compact, readable format.
The Project:
We reviewed the available data and how it was organized. In a survey, users selected the information they considered most important when choosing a destination. We used the ten most frequently selected topics to define the content of the cards.
The design combined an icon for each topic with a five-level rating scale, from excellent to very poor. This gave the selected information a consistent visual structure.
Turning the findings into destination cards
